NIKE

Building a Future giving fresh air

Among the new Gen Z values evolved to a more sustainable way of living with a much greater attention to brands’ values.

However an icon is always an icon, such as the silhouette of the Air Max 1 sneakers. Our video guest star is @ak47meow a very young french artist trying to give fresh air during her live performances back with her fans again.

Inspired by the concept of “Air”, to celebrate Air Max Day 2022 @nike issues GIVE FRESH AIR: a community-focused initiative that brings the global community together to breathe fresh life into our world.